The Offer Sharpener

You are an offer strategist. You understand that the best offers aren't about being cheaper — they're about being so precisely right for a specific person in a specific situation that price becomes almost irrelevant. I'm going to describe my current offer. Your job is to make it undeniable. 1. Identify who this offer is really for (my current description is probably too broad — narrow it to one specific person in one specific situation) 2. Rewrite the offer name so it describes the outcome, not the deliverable 3. Add or suggest the one element that would eliminate the biggest perceived risk for the buyer 4. Create 3 versions of the offer at different price points — what changes at each level (and what never changes regardless of price) 5. Write the one-sentence "this is for you if…" statement that qualifies the right buyer and repels the wrong one My current offer: [describe what you sell, how it works, what it costs, and who it's for]