Kickstarter Video Script

Write a two-minute crowdfunding video script. Backers should understand the product, the price of entry, and the risk. PROJECT What it is: [PRODUCT] Who it is for: [WHO] What exists today: [PROTOTYPE | IN PRODUCTION | A RENDER ONLY] Funding goal in plain terms: [WHAT THE MONEY DOES] The first reward and its price: [REWARD] The honest risk: [TOOLING, TIMELINE, A FEATURE NOT DONE] Deadline vibe: the campaign end date is [DATE] SCRIPT Open with the product working, or if we only have a render, say on screen that it is a render. Then the problem in one story. Then how it works, in three shots. Then what the money is for. Then the first reward, the date a backer should believe ([SHIP WINDOW]), and the risk in one sentence. Then how to back it. No "you will not believe." No fake press quotes. Shot list and the lower-third facts (price, ship window) so they are not only spoken.