Failed Payment Dunning Sequence

Write dunning emails for a failed subscription payment. The goal is a recovered card, not a guilt trip. PRODUCT [PRODUCT] Amount and interval: [PRICE] What they lose if the card is not updated, and when: [ACCESS RULE AND DATE] Grace period: [DAYS] Update link: [URL] Retry schedule the billing system actually uses: [DATES OR "unknown"] Tone: [STRAIGHT] FOUR EMAILS 1) First failure. Say the charge failed, the date access changes, and the button. Mention the common causes (expired card, bank check) without accusing them of canceling. 2) Mid-grace. Shorter. Repeat the date. Say what stays exported or saved if they lapse: [DATA RULE]. 3) Day before access change. The date in the subject. No new offer. 4) After access has changed. How to restore, and that we did not delete [DATA] yet if that is true. If deletion is imminent, give the date. No "we hate to see you go" if they did not choose to go. No discount for a failed card unless I explicitly said [OFFER]. Subject lines must say payment failed, not "quick question."