Email Subject Line and Preview Text Lab

Write subject lines and preview text for one email. The preview text has to add information, not repeat the subject. EMAIL What the email actually contains: [SUMMARY] Audience: [WHO] From name: [NAME] Goal: [OPEN TO READ | OPEN TO CLICK A THING] Words that are true bait and therefore banned: [RE, FW, "last chance" if it is not] Brand: [CAN BE PLAIN | MUST SOUND LIKE THIS SAMPLE: PASTE] DELIVER 15 PAIRS Subject under 45 characters, preview under 80. Label each pair with the angle: specific, curiosity that still pays off in the email, proof, plain label, question. Mark the 3 I would send and why. Mark any that only work if the reader is already annoyed, and drop them. Then: the spam-adjacent words I almost used, and the inbox test (would this subject still make sense next to the from-name). Do not promise a number, a celebrity, or a deadline that is not in the email.