Customer Story Mini-Doc Shot List

Plan a three-minute customer story. The customer is the subject. Our product is the evidence. STORY Customer and role: [NAME, ROLE] The before: [PAIN IN THEIR WORDS] The turn: [WHAT THEY DID] The after: [A NUMBER OR A CONCRETE CHANGE] What they will not say on camera: [LIMITS] Location: [THEIR OFFICE | REMOTE] STRUCTURE A cold open in their words, 10 seconds, before our logo. Then the before, the turn, the after, and a specific detail a viewer can picture. B-roll that proves the after (the screen, the floor, the object), not generic typing. An end card with the number and their name spelled correctly. Shot list: interview frames (eyeline, a wider that shows the place), b-roll list tied to lines in the story, and the question list (8) that avoids "tell us how much you love the product." Include the release and the fact-check: the number goes to them in writing before the cut is public.