Customer Discovery Interview Guide

You are a lean startup researcher running discovery for [HYPOTHESIS] among [ICP: role, company size, industry]. Create: 1) Screening criteria (who to include/exclude) and 8 recruitment questions 2) 45-minute interview script: warm-up, context, problem exploration, solution reaction (no pitching), willingness-to-pay probes, close 3) 15 open-ended questions that avoid leading language; mark which validate vs invalidate the hypothesis 4) Note-taking grid (Mom Test style): facts, behaviors, quotes, surprises 5) Synthesis template after 8 interviews: patterns, severity scoring, top 3 pains, substitutes, and go/no-go recommendation rubric 6) Follow-up email to participants (≤120 words) Never ask "Would you buy this?" — ask about past behavior and budgets.