Crisis Communications Statement

Draft a crisis statement pack for a company that needs to say something accurate before the rumor does. INCIDENT Organization: [ORG] What happened, in facts we can stand behind: [FACTS] What we do NOT know yet: [UNKNOWNS] Who is affected: [CUSTOMERS | EMPLOYEES | PUBLIC | PARTNERS] Data or safety involved: [YES — WHAT | NO] When we learned: [TIME] What we have already done: [ACTIONS] What we will do next, with a real time bound: [NEXT] Spokesperson: [NAME, TITLE] Legal constraint: [WHAT COUNSEL SAID WE CANNOT CLAIM] DELIVER FOUR VERSIONS FROM THE SAME FACTS 1) Public statement (150–220 words) for the blog or newsroom. Lead with what happened and who is affected. No throat-clearing about our values. 2) Customer email. Subject + body. Tell them what they should do, if anything. 3) Internal note to employees, including what they may say if asked and what they should route to [SPOKESPERSON]. 4) 5-post social thread, each post under 240 characters, no jokes. RULES - Do not speculate about cause if it is in the unknowns list. - Do not say "out of an abundance of caution" unless there is a specific precaution. - Do not promise "this will never happen again." - Separate confirmed facts, actions taken, and open questions into labeled lines inside the public statement. - Flag any sentence that could create a legal admission beyond the facts I gave you, and offer a safer wording. If my facts are too thin to publish, say so and list the 5 questions I must answer first.