Content Style Guide Starter

Start a content style guide a writer can use tomorrow. Examples, not adjectives. BRAND Product: [PRODUCT] Audience: [WHO] Three sentences in the voice, taken from real copy I like: [PASTE] Three sentences that are the wrong voice: [PASTE] Terms we capitalize or never abbreviate: [LIST] Words we do not use: [LIST] Point of view: [WE | YOU | IT DEPENDS] GUIDE 1) Voice in four lines: what we sound like, what we do not, and a before/after of one sentence. 2) Grammar choices we will enforce: contractions, oxford comma, numerals, exclamation points, emoji. Pick a rule, do not list the universe. 3) How we write a button, an error, a title, and a help article opening. One example each. 4) How we write numbers, money, and dates. 5) Inclusive language defaults and the exception process. 6) A 10-item lint list an editor can run on a draft. Keep it under 1,200 words. This is a starter, not a brand book.