In-App Cancellation Flow Copy

Write the in-app cancellation flow. People who want to leave should be able to leave. An offer is allowed only if it is true and easy to refuse. PRODUCT [PRODUCT] What they lose on cancel, factually: [ACCESS, DATA EXPORT WINDOW] What they keep: [EXPORT, FILES] Required clicks today, so we do not add more: [N] Offers we can honestly make: [PAUSE | DOWNGRADE | NONE] Reasons we ask, and why: [PRODUCT LEARNING — OPTIONAL] Dark patterns I will not ship: confirmshaming, hiding the button, "are you sure" loops. SCREENS 1) The manage-plan screen: the cancel action is visible. Label it with the verb. 2) A short reason step, skippable. Four reasons plus other. No guilt in the labels. 3) If an offer exists, one screen, one offer, a clear "continue cancellation" of equal weight. Write the button labels. 4) Confirmation of what happened, the date access ends, and how to export before that date. 5) The email that matches the screen, same facts. Do not write "we'll miss you" as the headline. Do not ask them to call to cancel if the product was bought online, unless the contract I stated requires it — then say that in one sentence.